Campaign Mission Statement
The mission of the M.A.M.A. Campaign is to increase women’s access to midwives and to quality, affordable maternity care consistent with the Midwives Model of Care© by securing federal recognition of Certified Professional Midwives.
Guiding Principles
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Equal access to care: Health care reform should ensure affordable healthcare for all women and infants, remove barriers to high quality care, eliminate disparities in health outcomes, and significantly improve maternal and infant health.
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Comprehensive care: Health care benefits should include comprehensive, evidence-based maternity care that focuses on normal physiologic birth with appropriate use of technology, and provides choices that meet the needs of all women and infants.
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Women’s right to access a full range of services: Women should have control over the circumstances of their births, such as the right to choose place of birth, including out-of-hospital and freestanding birth centers, maternity care provider and adequate preparation for making informed decisions.
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Midwives as a cornerstone of maternity care: Women and infants should have access to all midwives, who are integrated into health care systems that provide for appropriate consultation, collaboration, and referral services.
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Nationally credentialed midwives: Primary maternity care providers should include all nationally credentialed midwives, namely, Certified Professional Midwives (CPM), Certified Nurse Midwives (CNM) and Certified Midwives (CM).
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Maternity benefit plans: Comprehensive maternity care services, including services provided by nationally credentialed midwives, should be reimbursed by all benefit plans, both public and private.



